Editorials, Lookbooks, and Collections

Lana Del Rey for H&M Autumn 2012 Collection

Finally, the full H&M campaign with Lana Del Rey (shot by Inez van Lamsweerde and Vinoodh Matadin) has been released. My opinion? Perfection. Her look is very reminiscent of Priscilla Presley: all big dark hair, doe eyes, and pouty lips.

There is a darkness to Lana that pulls me in; she’s not that cookie-cutter uber sweet artist and I’m glad that the styling stayed true to her brand.

Photos: H&M

I love the muted florals and peplem top, and her little gray dress is perfect for cold nights in the city. There’s so much you can so with this collection both with mixing the pieces together and incorporating them into your wardrobe for fall.

Do you like the campaign? Have any top picks from the collection? Would you have styled it differently? Comment below!

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