Earlier this Spring, actress Drew Barrymore launched her own cosmetics line, Flower Beauty, sold exclusively at Walmart. A former CoverGirl spokesperson (she was also creator director on many of the campaigns) and lucky enough to work with some of the top MUAs and brands in the world, Barrymore had a relatively extensive knowledge of the industry, so her launching a line seemed almost inevitable.
A full range of products (foundation, shadows, liners, etc), Flower Beauty’s goal has been to offer quality product at a reasonable price. I was itching to test it out so a few weeks ago I picked up the About Face Foundation with Primer ($13.98).
Paraben, fragrance, & talc free with Vitamins C&E & SPF 15 for anti-aging benefits, the About Face Foundation provides medium to full coverage with a semi-matte finish. I picked up shade LF13, which looked to be an exact match in the bottle but was slightly darker than my skintone at the time (I tan in the summer so it works out). It has a yellow undertone to it, and upon initial application I wasn’t so sure about it, but once it set, I was in love. It helps to reduce the appearance of pores, skin has a glow, and bc it has a built-in primer, it’s relatively long-lasting (even moreso if you set it with powder). I also like the fact that it has a pump dispenser, so you can measure out and build up your coverage without overusing product.
The color range is limited (there are only 14 shades) however if you’re a woman of color definitely try it out. A foundation with a yellow base warms up our skin beautifully, so you won’t look too pink or (God forbid) ashy. If you’re an MUA in your early stages, this is a good collection for your starter kit (skin will look great in photos).
Because it has a semi-matte finish, make sure your skin is exfoliated and moisturized before adding. I have combination skin and anytime I wear foundation that has even the slightest hint of matteness to it, if I don’t exfoliate properly, it shows.
Have you tried any of the Flower Beauty products? What did you think? Comment below!