Business of Blogging,  Fashion

The Art of the Flatlay with 7th Street Studio

I can pretty much style anyone in my sleep, but when it comes to product styling and flatlays, more times than not I find myself stumped. I reached out to my friend + “tribe” member Kaye McCoy, owner of 7th Street Studio, a boutique design + photography firm based in Atlanta for tips on better product styling.


I absolutely love both Kaye’s personal IG feed + what she creates for 7th street: the editing is extremely cohesive, and while she’s a professional photographer (if you’re in Atlanta she offers Blogger Style Sessions too), she can take some killer pics with her iPhone as well. But…Kaye’s always switching up her feed to keep it seriously curated, so you have to keep watch or it may be gone!

I’ve written before about curating your IG feed and keeping it cohesive so that people can get a true understanding for what your blog/business/brand stands for, and her images exemplify that. Check out her tips she gave me, plus some of the images she’s created for IG.


Pick a Theme
Having a theme helps. Buy things that relate to your theme, so that you always have stuff to toss in a photo. I don’t have a process, really, but right now I’m into the whole monochromatic thing, and trying to purchase things that have the same color/tone.

7th Street Studio Flatlay-11 7th-Street-Studio-Flatlay 7th-Street-Studio-Flatlay 7th-Street-Studio-Flatlay 7th-Street-Studio-Flatlay7th-Street-Studio-Flatlay

Background Essentials
A few white foam boards from Walmart to use as a backdrop. Colored foam boards from Michael’s or Hobby Lobby (if you don’t like white), marble slabs or pieces of wood from Home Depot, small dainty jewelry, fresh flowers, magazines, clutches, cute flats (shoes), sunglasses, perfume bottles, candles, makeup with cute packaging, makeup brushes, a mug with coffee, lemon water, tea, and other little knickknacks that relate to the look you want to go for.

7th-Street-Studio-Flatlay 7th-Street-Studio-Flatlay 7th-Street-Studio-Flatlay

all photos c/o 7th Street Studio.

In addition to the tips that Kaye gave, always remember to USE NATURAL LIGHT. Don’t ever use your flash, go where the light is (so that your photos are well-lit and look crisp), make sure that you use your camera/phone’s focus feature, and snap away. Play around with your composition (the overall set-up as well). Our favorite editing app? VSCO, of course. IG makes great filters now, but VSCO is our jam, lol.

Be sure to visit to see more of Kaye’s work!


How do you create your flatlays?

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