Technically, Glossier isnt’ a luxury brand (individual products are priced $12-$26), but with the covetable, cult like following its gained since it’s launch in late 2014, the products reign “It Girl” supreme. Their philosophy is skin first, makeup second, because if your skin is a mess, piling on makeup won’t do it any favors. After crowd-sourcing ideas around what people wanted out of their face wash they’ve released Milky Jelly, a super mild cleanser designed to hydrate the skin (some key ingredients are Pro-Vitamin B5, Aquaxyl, Comfrey + Root Extract). It also replaced a quarter of the water with rose water, so it’s gentle enough to use every day and on all skin types. I might be nearing It Girl status because I received a full-sized sample (mama I made it?!) and I couldn’t wait to test it out.
So it’s a traditional face wash, but they tell you that you can use it two ways: if you’re removing makeup, apply 1-2 pumps to dry skin and massage all over your face until it breaks things up, add water and rinse. For every day cleansing, apply to a wet face, massage, and rinse. I’ve always applied cleanser like this, so the “advice” wasn’t new to me, but with it being such a mild cleanser (with no lathering) I wondered if it would really work on those days when I wear a full face. It’s super creamy, almost like a facial lotion, and while it’s suppose to be fragrance free, it has a very mild, fresh scent (it may be the rose water) which is soothing. It’s cleansing agent (Poloxamer) is an ingredient that you’d find in contact solution, so it’s one of the few cleansers that will actually tell you to use it in the eye area (always a plus).
My verdict? The more I use it, the more I like it. At first I thought meh, it’s just another cleanser that I could use in the morning in the shower for a little extra hydration, but after using it the other night when I had on heavy duty makeup and it removed almost everything on its own, I was shocked (and sold). Now, you will have to use more than 1-2 pumps if you’re getting your cake face on (primers + long wear foundation that actually work will resist it at first, lol) so 2 applications is expected, BUT, I couldn’t believe how soft my face was once dry. It doesn’t leave a fim (thank god), and skin feels really clean but not tight. I used a toner to make sure everything was gone, and outside of a little mascara (I use water-proof, which it tells you that it doesn’t remove) there wasn’t anything left on the cotton ball. I wanted to see how hydrated my skin would be so I didn’t apply any moisturizer that might, and when I woke up, my skin still felt supple + hydrated, especially around my eyes (my tough spot).
All in all, pleasantly surprised by Milky Jelly. While I can’t say it’s a game changer (not yet anyway), it’s definitely worth testing. Want to try it out yourself? Click here to order + save 20% off your purchase.
*contains complimentary sample
Have you tried any of Glossier’s products?