Primas Bakery + Boutique
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Sweet Spot | Primas Bakery + Boutique

What’s cooler than taking the leap into entrepreneurship and opening your own brick + mortar business? Doing it with one of your favorite family members! Cousins Angelique + Rachel decided to combine their respective businesses (Mucho + RM Petit Cakes, LLC) under one roof to open Primas Bakery + Boutique, an uber cute lifestyle concept offering petite sweet treats and unique boutique finds in Downtown Memphis.

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas means cousins in Spanish, so it was the perfect name for their business. The shared business concept (boutique + bakery) is unique in Memphis, and I popped in last month to chat with the cute #bossbabes about Primas and to get a full look at the space.

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

Why downtown Memphis?
We knew we were interested in either Midtown or Downtown. We looked at a few places in both areas. South Main has always held a special place in both of our hearts. There is such a big revitalization going on in the neighborhood, and we thought it was perfect timing to put our mark on the area.

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

What do you feel sets Primas apart from other bakeries + boutiques?
Well for one—there aren’t any bakery and boutique combos in Memphis! Rachel’s delicious mignardises (small bite pastries) are very unique to the area. She puts a modern twist on traditional pastries. Angelique’s boutique is also one-of-a-kind because she carries Latin-inspired clothing, accessories, and home decor unique to the Memphis area (Angelique is Mexican American and she’s curated pieces that you would typically find at Mexican markets or Tex-Mex boutiques).

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

Primas Bakery + Boutique

What’s your favorite part about working together?
Starting a new business is hard work! Working side-by-side with someone you trust is so important. It allows us the opportunity to lean on each other creatively. Together—we have big ideas!

Primas Bakery + Boutique

Primas Bakery + Boutique

Seeing women come together in business will always be inspiring (and it doesn’t hurt that it’s being done in such a cute way!), and I love how many small businesses are coming to South Main Street. If you find yourself taking a stroll downtown, be sure to stop in and grab a coffee or treat and a little “happy” for yourself. But be warned: they also have a killer playlist (think a mix of 90s alternative with some R&B thrown in) and you won’t want to leave, lol.

Primas Bakery + Boutique

Be sure to follow Primas on Instagram; they frequently have events and tastings, and they try to partner with other locally-owned businesses to help build community as well. They’ve also submitted to the FEDEX Small Business Grant Contest: click here to view their submission and cast your vote.

Primas Bakery + Boutique
523 South Main Street
Memphis, TN 38103

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