It took me a while to get into podcasts, but once I did I was hooked. Similar to audio books, you can absorb so much information while still being able to work on other projects, and for many people, it makes retaining need to know info so much easier as well. Initially, most of the podcasts that I listened to where focused on entreprenurialship and women’s stories, but once influencer marketing started to become a popular industry to work in, blogging and influencer focused podcasts started popping up.
Not all influencer podcasts are the same, though, and the ones that I tend to lean towards (and binge on), are the ones that come from people that either work on the brand/business side of influencer marketing, or they’re leaders within the industry that also aren’t strictly fashion focused. Their purpose isn’t to teach you how to create email funnels (which is what a LOT of people that claim to make money from blogging focus on). Their podcasts and influencer interviews give you tools that will help you put a few systems in place to stay organized, but above everything else, focus on creating better content. These are podcasts that understand how important it is to incorporate a lifestyle element into your content, and what’s needed in order to help influencers connect with their audiences so that no matter the level their following or reach is, they are still able to create great content and monetize it as well if that’s their goal.
In no particular order, these are podcasts that I believe that all influencers should listen to:
A Drink With James
An audio footprint of A Drink with James, a weekly show about influencer marketing hosted by Fohr CEO James Nord.
The Influencer Podcast
Hosted by marketing strategist, New York Times best-selling publicist and business coach Julie Solomon, The Influencer Podcast explores the secrets behind the ever-changing trends of business, marketing and social media.
Hosted by New York-based life and style blogger Danielle Gervino, Danielle is sharing her raw, unfiltered advice and dishing on the ins and outs of blogging in order to help you grow your brand. She shares all facets of building a brand from the ground up including productivity tips, social media strategies, brand sponsorships, business hacks and behind the scenes stories.
Mattie James Podcast
A daily podcast where Mattie James, a style blogger based in Atlanta – shares her experiences on blogging, branding + business in the blogosphere by answering your questions.
Behind The Feed
Join colorful content creator Josie Sanders every Wednesday as she pulls back the curtain on Instagram and shares her insights on everything from planning, directing and editing photos to working with brands and negotiating collaborations.
LIKEtoKNOW.it Influencer Radio
In 2011, Amber Venz Box and her co-founder, Baxter Box, began pioneering what today is known as the influencer industry. Their company, rewardStyle, is the largest influencer platform in the world, with 250 employees across 7 offices, empowering 45,000 influencers worldwide to provide for themselves and their families through their unique abilities to create content and connect with online audiences.
I’ll continue to update this post when I find new ones. The influencer marketing industry will continue to evolve because it’s still so new, but all of the podcasts above do great jobs in providing information that will continue to be relevant regardless of the changes.